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Manage your trade shows
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Create your first campaign to start capturing leads.
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Ready to capture your first lead? Here's how:
1
Create a campaign for your trade show
2
Click Capture on the campaign
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Add contacts as you meet them
Track companies and link them to individual contacts for a complete relationship view.
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Add companies to organize contacts by organization and track relationships.
Manage your organization's broker, distributor, and key retailer relationships. This info auto-populates into Campaign Briefs.
Brokers
Company Name
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Retailers Covered
Distributors
Company Name
Region
DC City/State & #
Key Retailers
Company Name
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Notes
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Add a follow-up date to contacts to see them in the pipeline board.
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Create tasks to track action items, follow-ups, and team assignments.
Prospects
Plan who you want to meet at the show
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Add the contacts and companies you want to meet at the show. Track meetings, assign team members, and mark visits as you go.
Pre-Show Outreach Templates
Ask first, then context. One thread. No pressure. Consistency beats pressure.
1
2 Weeks Before
Subject: [Brand] At [Show Name] — Stop By Booth [#]
Hi [Buyer Name],
We'll be at [Show Name] — would love for you to stop by Booth [#].
[One sentence: what's new or relevant to their category].
No pressure to commit. Just wanted you to know where to find us.
Best,
[Your Name]
We'll be at [Show Name] — would love for you to stop by Booth [#].
[One sentence: what's new or relevant to their category].
No pressure to commit. Just wanted you to know where to find us.
Best,
[Your Name]
2
2 Days Before
Reply to Touch 1 — same thread
Hi [Buyer Name],
Quick note — looking forward to seeing you on the floor.
We're at Booth [#] if you have a chance to stop by.
Safe travels,
[Your Name]
Quick note — looking forward to seeing you on the floor.
We're at Booth [#] if you have a chance to stop by.
Safe travels,
[Your Name]
3
Day Of
Reply to same thread
Hi [Buyer Name],
Booth is set up and we're ready. Stop by anytime — Booth [#].
[Optional: Attach a photo of your booth for visual recognition].
[Your Name]
Booth is set up and we're ready. Stop by anytime — Booth [#].
[Optional: Attach a photo of your booth for visual recognition].
[Your Name]
1
2 Weeks Before
Hey [First Name] — stop by Booth [#] at [Show Name] if you're walking the floor.
[One sentence: what's new or why it's relevant to them].
No pressure either way. Just wanted you to know where to find us.
[One sentence: what's new or why it's relevant to them].
No pressure either way. Just wanted you to know where to find us.
2
2 Days Before
Reply to Touch 1 — same thread
Hey [First Name] — safe travels to [Show Name].
We're at Booth [#] if you get a chance to swing by.
See you on the floor.
We're at Booth [#] if you get a chance to swing by.
See you on the floor.
3
Day Of
Reply to same thread
Hey [First Name] — we're set up and ready at Booth [#].
[Optional: include booth photo]
Stop by anytime. Looking forward to it.
[Optional: include booth photo]
Stop by anytime. Looking forward to it.
1
2 Weeks Before
Hey [First Name] — stop by Booth [#] at [Show Name] if you're on the floor. [One sentence: what's new]. No pressure, just wanted you to know where to find us.
2
2 Days Before
Hey [First Name] — safe travels to [Show Name]. We're at Booth [#] if you get a chance to swing by.
3
Day Of
Hey [First Name] — we're set up at Booth [#]. Stop by anytime. Looking forward to it.
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Add prospects first, then track your pre-show outreach touches here. Use the 3-touch sequence to reach buyers before the show.
MeetingSense
Prepare, track, and follow up on meetings
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Schedule meetings to prepare agendas, capture notes, and track action items.
Send, receive, and track emails
Connect Your Email
Send, receive, and track emails directly within ShowSense. Conversations are automatically linked to your CRM contacts.
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Trade Show Follow-Up
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Schedule and track all your events
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Sync your calendar to view, create, and manage events. Meetings are automatically linked to your CRM contacts.
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Manage your team members and plan
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Just You For Now
Invite team members to collaborate on campaigns.
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Invite Codes
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All Campaigns
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